Year 1980 in Shenzhen, China’s first electronic Sino-foreign joint-venture — Konka Group Co., Ltd., was founded. With the main business lines covering multi-media consumer electronics, portable communication products, home appliances, satellite set-top boxes and upstream components, KONKA has made the leading consumer electronic enterprise in China and brought spectacular entertainment experience to hundreds of millions of families all over the world with innovative and premium quality products.
Konka, taking continuous innovation as the driving force, has established three-level R&D system: Research Institute, R&D Centre and Professional Design Studio, which integrated innovative concepts and force from the National Enterprise Technology Center, Postdoctoral Research Center and Research Laboratory in American Silicon Valley and therefore keep in pace with leading technologies.
From HD CRT TV to ultrathin LED TV and from 3D TV to smart 3D TV, Konka TV products have been leading constant consumer entertainment revolution. Combining the unique OMI system with Android system and integrated with upgraded chip, KONKA products offer plentiful amusing applications, redefining the home entertainment terminal and satisfying personalized demands of different markets.
Konka has constructed an effective international production and operation system and established a strategic alliance with upstream suppliers. The adoption of Flexible Management and ERP system in group operation has enabled Konka to keep full control through the whole process and make prompt responses so as to keep reasonable inventory period, accelerate the capital circulation and therefore remarkably reduce the operation cost.
In 2009, China’s largest module manufacture base – Konka Kunshan LCM factory was put into operation, which has reached 10,000 sets daily output and 1 million sets annual output by now.
In the same year, Konka became one of the biggest shareholders of a giant LED manufacture enterprise - Refond Optoelectronics, which helps the company complete the LCD TV industrial chain and reducing the cost in manufacturing, logistics and CBU units. By far, the annual gross production capacity in terms of TV and refrigerator of Konka Group has reached 25 million sets thanks to the world’s leading operation and manufacture capability.
In 2010, Konka had established strategic alliance with one of the world top brand and been providing premium ODM products to millions of customers.
Konka is the first enterprise obtaining the certificate of ISO9001 Quality Management System and ISO14001 Environmental Management System in China home appliances industry. Fine incoming materials inspection, rigorous high heat aging test, 1.5m drop test and strict desertification test – the dynamic quality control executed in every single steps of the production process guarantees the high quality reliability of KONKA products.
30years of devotion in home appliance industry gives KONKA a well-organized and promptly responsive marketing network and a preliminarily localized after-sales service system around the world. Furthermore, KONKA has developed a marketing operation system through multiple approaches including setting branches, deploying representative offices, merging overseas factories, allying with local clients in accordance with its globalization strategy.
In 2011, Konka adopted the advanced CRM system—SalesForce platform— to develop systematic service capability and service system in aspects of order management, production operation and logistics service to satisfy personalized customer needs.
So far, Konka’s overseas business has covered 100 countries and regions in Asia, Middle East, Australia, Africa, Europe and America.
Inspired by innovation spirit and aimed to lead industry technology and design fashion, Konka is on her way to become a diversified enterprise with international influence and a powerful electronics brand in global competition.